15% Rise in Client Acquisition for a Leading Vegan Foods Manufacturer.
0 months
DTC
Industry: Food
Our client is a premier vegan food manufacturing company established in the United States of America. They sell delicious frozen vegan meals, vegan canned foods, sauces, cereals, etc. They market their brand through eCommerce platforms like Amazon and sell directly to consumers through their website. Our client wanted a powerful marketing mix to list themselves as a “category leader” in a highly competitive market. They wanted to maximize their business revenues and align their sales funnel with multiple digital channels that could help them get more customers.
Optimizing DTC Strategy
The client needed to expand its Direct-to-Consumer (DTC) reach in the eCommerce food industry, but lacked a clear approach to customer segmentation and effective touchpoints.
Funnel optimization
The client’s existing funnel strategy was not optimized, resulting in inefficient customer conversion and low business growth.
High Customer Churn
A high churn rate was affecting profitability, necessitating improved customer retention strategies.
Results
DTC Strategy
Improved Funnel Marketing
Data-Driven Marketing and CRO Optimization
15%
Rise in Client Acquisition
6.6x
ROI Generated Via Ecommerce
5.9x
ROI Generated Via Different Advertising Channels
