The Client
Our client leads digital innovation for construction subcontractors with a cutting-edge platform for networking, learning, and growth. This case study explores the strategic digital marketing tactics that drove significant growth and engagement in their community.
Business Challenge
Our client leads digital innovation for construction subcontractors with a cutting-edge platform for networking, learning, and growth.
Negative SEO Impact
The client's previous agency employed harmful SEO tactics, such as keyword stuffing and acquiring low-quality backlinks, which resulted in a drop in organic rankings and website visibility.
Poor Page Speed and User Experience
Inefficient website code contributed to slow page speed, leading to an unsatisfactory user experience with increased bounce rates and reduced average time-on-page.
Technical SEO Issues
The website's technical issues required remediation to improve performance, necessitating code optimization and the implementation of effective SEO strategies to restore site authority and boost organic traffic.
Solution by Saffron Edge
We implemented a dynamic multi-channel strategy, driving conversions and engagement for diverse clients. Our approach enhanced visibility, increased membership, and optimized brand presence across major platforms. Our Three-Pronged Approach Included:
Performance Marketing with Google Ads
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Conversion Optimization for Meta Ads
Software that automates repetitive tasks like emails, follow-ups, and social media posts based on user behavior and predefined logic.
Upgrade YouTube Ads Strategy
Software that automates repetitive tasks like emails, follow-ups, and social media posts based on user behavior and predefined logic.
Results
Our performance marketing campaign exceeded our benchmarks & goals, setting a strong foundation for sustained community growth and engagement for the client using Google Ads, social media, and YouTube Ads. Our strategic, data-driven approach delivered impactful results through meticulous planning and optimization.
Remarkable Growth in Membership Sign-Ups

Enhance Customer Experience

Local SEO

Let us break through your revenue hurdles with our dedicated marketing experts.
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33.36%
Users increased by
33.64%
New users increased by
34.18%
Sessions increased by