Repositioning an Ayurvedic Wellness Supplement Brand to Generate 6.4x ROI
0 months
DTC
Industry: DTC Brand
Our client owns an end-to-end production of clinically tested, ayurvedic dietary supplements that come straight from the USA (inspected by USFDA) to the consumers. They market their products through their eCommerce website and Amazon store. The probability of success becomes very bleak when a brand is vulnerable to fierce market competition. Therefore, our client needed a holistic 360-degree eCommerce growth plan that could help them revolutionize their DTC branding, increase reach, foster an emotional connection with audiences, and attract more sales.
Intense Competition
Herbgen Naturals faced fierce competition in the dietary supplement market, leading to diminishing visibility.
Stagnant Sales
The brand experienced flat sales, which threatened profitability and sustainability.
Limited Brand Exposure
A lack of effective brand differentiation and presence in the crowded marketplace resulted in reduced reach.
Uninspiring Profits
Low profit margins were making it difficult for the brand to invest in growth initiatives.
Results
DTC Strategy
eCommerce optimization
Marketing Momentum & Funnel Efficiency
Data-Driven Execution
6.6x ROI
Revenue generated via Amazon Campaigns
9.6x ROI
Revenue generated via Google ads
3.5%
Improved CTR
