Repositioned an Organic Food and Lifestyle Brand to Achieve 4x ROI
0 months
Amazon Marketing
The Client owns an end-to-end production of locally sourced, organic foods and lifestyle products that come straight from the farms to the consumers. They market their products through their eCommerce website and Amazon store. Despite its strong product offering, the brand was struggling with flat sales, high competition, uninspiring profits, and decreasing brand exposure in a market crowded with new competitors. To stay competitive and grow, the client needed a comprehensive, 360-degree strategy that would increase reach, foster emotional connections with their audience, and ultimately drive more sales
Low Brand Visibility
With increasing competition in the organic food sector, the client needed a fresh approach to stand out.
High Competition
More competition made it hard to stand out. As a new brand, it felt like there weren't many chances to grow or get bigger.
Results
DTC Strategy
Marketing Momentum & Funnel Efficiency
Data-Driven Execution
12.2x
ROI generated through Amazon Marketplace campaigns
9.6x
ROI generated through Google Ads
3.5%
Increase in CTR
